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Retailer Insights Overview

How can I access and utilize True Fit's Retailer Insight dashboards?

 

True Fit's Retailer Insights dashboards are aggregate, cross-network insights into shopper profiles, behavior, and product interactions. These are on-demand dashboards with no limit to the number of seats. 

Access your Retailer Insights dashboards via the True Fit Connect portal. Once logged in, select the Retailer Insights tile. 

Adjust the filters on the left to change the dashboard outputs. Filter options include: 

  • Date Range: select pre-existing timeframe (last, current, etc.) or custom date range 
  • Device: desktop or mobile web
  • Gender: Male, Female, Did not Specifiy 
  • Measurement Unit: English or Metric 
  • Weight Unit: English or Metric 
  • Department: Display department-level results; options include: Mens, Womens, Boys, Girls, Unisex, Unisex Kids
  • Category: Available categories are based on the selected department; examples include: Tops, Bottoms, Dresses, Bras, etc.   
  • Classification: Available classifications are based on the selected category; examples include: Sweaters, Sweatshirts & Hoodies, Outerwear & Jackets, Cardigans, etc.  
  • Continent: Location of shoppers.  
  • Country: Available countries are based on the selected continent.  

The dashboards contain five tabs: 

  1. Shopper Profile (00:45) 
  2. Brand Affinity (1:12)
  3. Price Point (1:33) 
  4. Fit Consistency (1:50) 
  5. Returns (2:10) 

Shopper Profile dashboards (00:45) give an aggregate view of shopper demographics using first-party data from the True Fit recommendation survey. Profiles include shoppers who register for True Fit on your site, or members of the 80 million traveling users who registered for True Fit on another site. 

Brand Affinity dashboards (1:12) show the top brands and categories purchased by your True Fit shoppers across the network of True Fit retailers. 

Price Point dashboards (1:33) display the price point of products purchased by your True Fit shoppers across True Fit's network of retailers. 

Fit Consistency dashboards (1:50) outline how consistently a brand's styles are being bought across a category. 

Returns dashboards (2:10) display how far the retailer's return rate is from True Fit's network median return rate at the department, category, and style levels. 


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